Color is defining technology as fashion.
For years, technology was blanketed with traditional silver and black. It was the calling card of technology. However as the world transitions from analog to digital, technology is becoming a part of everyday life and color has come to play an integral part to helping define technology as fashion and integrating it more seamlessly into life.
Brands need to create conversations around their products and color is one way to do that. People like to play things safe, some brands like to play things safe. The safest path is the path most brands take; so playing it safe is the quickest way to go unnoticed… you blend in. The goal of any product should be to get noticed and be bought.
Color can help a product or brand seem more innovative and progressive. Color helps align with a particular consumers identity and creates a statement about who they are and what they represent. Color attracts attention, creates an emotional connection, and leads the consumer to the product. Color is often a primary reason why a person is attracted to and buys a particular product.
Research from the Institute for Color Research concludes people make a subconscious judgment about an environment or product within 90 seconds of initial viewing, and between 62% and 90% of that assessment is based on color alone.
We live in a time of freedom of expression; where individuality is embraced more readily and on a much wider scale than in the past. Color bridges the gap between brand and the consumers own desire for self expression. Color is much more accepted and celebrated than in the past where black and silver were the norm. Breaking the paradigm of what technology was and showing the consumer what it can be is important to maintaining relevance and color can be key.
Choosing the right color is important to communicating a mood or feeling that’s relevant to how consumers feel and aligning with what is popular at a certain point in time. Color has the power to make a product relevant or completely date a product. Understanding trends and forecasting color correctly can ultimately make or break a products success in the market. It is not about choosing the craziest color out there. Choosing the wrong color can ostracize your consumer. There is a science to picking the right color, its usage and its implications.
At Ashcraft Design we understand how color trends and forecasting can be used to engage your consumer. As designers it is important to communicate ideas as well as certain feelings and emotions to consumers through color. The correct use of color brings sense of power and identity to a product or service. The correct choice and use of color on a product, brand, or service all come together to impact sales and business growth.
Our approach to design drives new growth, brings you new customers, and helps your company grow profitability. Our solutions create products, brands and experiences that move people to action. We give you the strategic thinking, creativity, and innovation that are pivotal to your success. Contact us to see how we can work together to grow your business and brand.
