Ashcraft Design
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February 9, 2022

The New Seagate One Touch Hub

In collaboration with Seagate, we have designed the recently released Seagate One Touch Hub. Whether…
Britt Ashcraft
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January 20, 2022

Superior Brand Identity Launch

Superior, a leading producer of valves, quick couplers, and adaptors for the irrigation industry, unveiled…
Britt Ashcraft
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January 3, 2022

We Won Two 2021 Good Design Awards!

In collaboration with Seagate, our designs for the One Touch SSD and the new Expansion…
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brandingdesignDesign StrategymarketingProduct DesignUncategorized
September 15, 2021

The New Lacie Mobile SSD Secure

Don’t just back up—stand out. Recently, Ashcraft Design collaborated with LaCie on the design of…
Britt Ashcraft
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brandingdesignDesign StrategymarketingProduct DesignUncategorized
June 22, 2021

What is Materiality and Why Does it Matter?

With the ever-increasing intangible nature of technology, the use of material, texture and pattern has…
Britt Ashcraft
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June 14, 2021

The Future of the Work Environment and Its Impact on Design

Trends at Work The work environment is changing at a rate greater than ever before.…
Britt Ashcraft
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brandingdesignDesign StrategyProduct DesignUncategorized
June 1, 2021

What it Takes to Get Noticed

Color is defining technology as fashion. For years, technology was blanketed with traditional silver and…
Britt Ashcraft
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May 20, 2021

The New Seagate Expansion Line Design Language

Plug-in Instant Storage Add extra storage in seconds with Seagate Expansion drives. High value and…
Britt Ashcraft
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May 19, 2021

The New Seagate One Touch SSD

Big things come in small packages. We can all use some extra space to store…
Britt Ashcraft
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brandingdesignDesign StrategyinnovationmarketingProduct DesignUncategorized
April 16, 2021

The Trend That is Hypnotizing Customers

Understanding how trends impact your product both in form and function is important in keeping…
Britt Ashcraft
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