January 20, 2022
Superior Brand Identity Launch
Superior, a leading producer of valves, quick couplers, and adaptors for the irrigation industry, unveiled…
January 19, 2022
The New Seagate One Touch Hub
In collaboration with Seagate, we have designed the recently released Seagate One Touch Hub. Whether…
January 3, 2022
We Won Two 2021 Good Design Awards!
In collaboration with Seagate, our designs for the One Touch SSD and the new Expansion…
September 15, 2021
The New Lacie Mobile SSD Secure
Don’t just back up—stand out. Recently, Ashcraft Design collaborated with LaCie on the design of…
June 22, 2021
What is Materiality and Why Does it Matter?
With the ever-increasing intangible nature of technology, the use of material, texture and pattern has…
June 1, 2021
What it Takes to Get Noticed
Color is defining technology as fashion. For years, technology was blanketed with traditional silver and…
May 20, 2021
The New Seagate Expansion Line Design Language
Plug-in Instant Storage Add extra storage in seconds with Seagate Expansion drives. High value and…
May 19, 2021
The New Seagate One Touch SSD
Big things come in small packages. We can all use some extra space to store…
April 16, 2021
The Trend That is Hypnotizing Customers
Understanding how trends impact your product both in form and function is important in keeping…