Big data storage made accessible.

The Seagate Expansion is the bridge between fashion and technology

We worked with Seagate to create a portable and desktop hard drive that celebrates the intersection of fashion and technology through the use of simple forms draped with textures and patterns inspired by the studs on leather jackets, boots, belts, and other accessories.

Studded clothing can be seen in trends from the punk rock scene to trendy chic girls. Studding contains both masculine and feminine elements that make it the perfect inspiration for a design element that helps bridge the gap between fashion and technology. The design language scaled from the portable, as seen above, to the desktop as shown below at the bottom of the page.

White seagate expansion close up shot by ashcraft design.

Technology inspired by lifestyle.