Ashcraft Design collaborated with Seagate on the design language of their new Expansion line of products. The product line ranges from high-capacity desktop options, portable HDD options that fit in your pocket, and SSDs that are super light and credit card-sized. Drag and drop file saving right out of the box with fast data transfer with USB 3.0 connectivity.

Our design strategy centers around efficiency, value and making the intangible, tangible. The new design approach represents the physical manifestation of data and its movement from device to device, like ripples in water or ripples formed in the sand by the wind over time. The modern simplistic shape is to package the technology efficiently inside and keep the overall product size to a minimum. The subtle texture/pattern on top is meant to fade into the background but also draw the eye in upon further scrutiny. The polished metal seagate logo badge accents the otherwise unadorned minimalistic box to keep cost low but give the greatest impact with the least amount of material cost.