January 19, 2016
AESTHETIC TRENDS
At the beginning of the year Ashcraft Design does extensive research within multiple industries to…
January 12, 2016
THINNEST 2TB ON THE MARKET!
Just launched at CES was our recent collaboration with Seagate hard drives. Ashcraft Design worked…
December 15, 2015
2015 ART CENTER COLLEGE OF DESIGN GRAD NIGHT
Last Thursday was the Art Center College of Design's Grad Night. The team at Ashcraft…
December 1, 2015
THE ESSENCE OF DESIGN
Good design is an exercise in restraint. There is a natural tendency to add more…
November 30, 2015
ASHCRAFT DESIGN VISITS LA AUTO SHOW!
Last week the team at Ashcraft Design hit up the LA Auto Show. Every year…
November 18, 2015
A DESIGNER MUST HAVE THIS SKILL TO BE SUCCESSFUL
A designer must be empathetic. On any project before pen is put to paper a…
November 9, 2015
INNOVATION IS BORN OUT OF NECESSITY
Innovation is born out of necessity. The moment a question is posed, the mind begins…
July 22, 2015
SEAGATE EXPANSION, FASHIONABLE TECHNOLOGY
Traditionally at opposite ends of the spectrum, fashion and technology were polar opposites. Technology, big…
July 22, 2015
STELLE PILLAR WINS 2015 RED DOT AWARD
The Stelle Pillar has won a prestigious 2015 Red Dot Award! The jury had this…
April 21, 2015
IHRSA 2015!
Last month the team at Ashcraft Design spent the day at IHRSA catching up on…