Audio couture.


STELLÉ Audio Couture believes that sound should be a beautiful part of your life by bringing together tech and fashion. Most audio systems are never designed with the woman in mind despite women outspending men in consumer electronics. To solve this fashion vs. music dilemma Stelle collaborated with Los Angeles based design consultancy Ashcraft Design to develop Pillar.

The bold yet simple silhouette elegantly blends into a variety of home environments, becoming a piece of home decor while delivering a room-filling audio experience.  Pillar complements Stelle’s vision for building beautiful, premium consumer electronics aimed at fashionable females.

Stelle is a brand rooted in the fashion tech culture. We worked to build an emotional connection with consumers through positioning and story.  Stelle bridges the gap between fashion and technology and to bridge the gap, the team at Ashcraft Design coined the phrase “Audio Couture”.  This helped to establish the direction and tone of the brand through which all messaging and products would be created.