January 24, 2020
Ancient Eastern beliefs meet modern design
Ashcraft Design and Seagate collaborated on the release of a special edition version of it's…
September 16, 2019
Don’t hold back, tell us everything you know
Over the length of my career, I have often heard clients say, they fear telling…
January 13, 2019
Data storage made fashionable
How do we change the thinking of data storage as a commodity and connect with…
September 11, 2018
Improving the VR experience
“As VR users become more mobile and smart phone users consume more rich media, the…
September 5, 2018
Daniel Ashcraft featured in Art Center College mailer
The Boss, Daniel Ashcraft, was honored to be in a recent Art Center College of…
January 14, 2018
Did you hear what happened at CES??!
I'm not talking about the power outage in central hall...I'm talking about something more exciting. Ashcraft Design…
December 18, 2017
Ashcraft Design wins 4 Good Design Awards!
The Chicago Museum of Architecture and Design and The European Centre for Architecture Art Design…
December 4, 2017
Choice eliminates brand relevance
"-the fact that some choice is good doesn’t necessarily mean that more choice is better.”…
November 22, 2017
The complexity of simplicity
The beauty of simplicity is enhanced through proportion, scale, and materials. There is a sensitivity…
August 8, 2017
THE 4 C’S OF EXECUTING GOOD DESIGN
"Everything is designed. Few things are designed well." - Brian Reed Good design is good…