December 1, 2015
THE ESSENCE OF DESIGN
Good design is an exercise in restraint. There is a natural tendency to add more…
November 30, 2015
ASHCRAFT DESIGN VISITS LA AUTO SHOW!
Last week the team at Ashcraft Design hit up the LA Auto Show. Every year…
November 18, 2015
A DESIGNER MUST HAVE THIS SKILL TO BE SUCCESSFUL
A designer must be empathetic. On any project before pen is put to paper a…
November 9, 2015
INNOVATION IS BORN OUT OF NECESSITY
Innovation is born out of necessity. The moment a question is posed, the mind begins…
July 22, 2015
SEAGATE EXPANSION, FASHIONABLE TECHNOLOGY
Traditionally at opposite ends of the spectrum, fashion and technology were polar opposites. Technology, big…
July 22, 2015
STELLE PILLAR WINS 2015 RED DOT AWARD
The Stelle Pillar has won a prestigious 2015 Red Dot Award! The jury had this…
April 21, 2015
IHRSA 2015!
Last month the team at Ashcraft Design spent the day at IHRSA catching up on…
February 18, 2015
ART CENTER VISIT
Art Center students stopped by the office to see the studio and learn about our…
January 15, 2015
ASHCRAFT DESIGN AT CES 2015!
The team at Ashcraft Design just got back from a week at CES in Las…
November 21, 2014
THROWBACK THURSDAY NIKE N-GAGE
In 1996 Nike retained Ashcraft to design an electronic 3D foot measurement device to replace…