March 5, 2018
Your company is dying
Did you know that your company is dying? "New knowledge is being created outside your…
January 14, 2018
Did you hear what happened at CES??!
I'm not talking about the power outage in central hall...I'm talking about something more exciting. Ashcraft Design…
December 18, 2017
Ashcraft Design wins 4 Good Design Awards!
The Chicago Museum of Architecture and Design and The European Centre for Architecture Art Design…
December 4, 2017
Choice eliminates brand relevance
"-the fact that some choice is good doesn’t necessarily mean that more choice is better.”…
November 22, 2017
The complexity of simplicity
The beauty of simplicity is enhanced through proportion, scale, and materials. There is a sensitivity…
November 10, 2017
The foundation design is built on
Design is simply about communicating ideas. And a product or service is simply a vessel…
September 28, 2017
YOU’RE NOT IMPLEMENTING DESIGN CORRECTLY
“Most people make the mistake of thinking design is what it looks like. People think…
August 14, 2017
A DAY AT ART CENTER
Last week, Britt Ashcraft was honored to be a judge at the Formula E contest…
August 8, 2017
THE 4 C’S OF EXECUTING GOOD DESIGN
"Everything is designed. Few things are designed well." - Brian Reed Good design is good…
July 24, 2017
ARE YOU INVISIBLE?
The great stereo loudspeaker companies that for over 60 years built their brands on performance…