May 19, 2023
Striving towards sustainability. A new standard in Seagate portable storage has arrived.
Protect what you love. Your life. Your memories. Your earth. Sustainability is a catalyst for…
February 28, 2023
Our work is a 2022 Fast Company Innovation by Design Honoree!
Our work on the LaCie mobile SSD Secure has gotten a 2022 Fast Company's Innovation…
February 25, 2023
We won a 2022 European Product Design Award!
Our work on the LaCie mobile SSD Secure has won a 2022 European Product Design…
February 24, 2023
We won Two 2022 Good Design Awards!
Our work on the new brand identity for Superior irritation and our design for the…
February 9, 2022
The New Seagate One Touch Hub
In collaboration with Seagate, we have designed the recently released Seagate One Touch Hub. Whether…
January 20, 2022
Superior Brand Identity Launch
Superior, a leading producer of valves, quick couplers, and adaptors for the irrigation industry, unveiled…
January 3, 2022
We Won Two 2021 Good Design Awards!
In collaboration with Seagate, our designs for the One Touch SSD and the new Expansion…
September 15, 2021
The New Lacie Mobile SSD Secure
Don’t just back up—stand out. Recently, Ashcraft Design collaborated with LaCie on the design of…
June 22, 2021
What is Materiality and Why Does it Matter?
With the ever-increasing intangible nature of technology, the use of material, texture and pattern has…
