February 18, 2015
ART CENTER VISIT
Art Center students stopped by the office to see the studio and learn about our…
January 15, 2015
ASHCRAFT DESIGN AT CES 2015!
The team at Ashcraft Design just got back from a week at CES in Las…
November 21, 2014
THROWBACK THURSDAY NIKE N-GAGE
In 1996 Nike retained Ashcraft to design an electronic 3D foot measurement device to replace…
October 29, 2014
NEIMAN MARCUS IS NOW SELLING THE STELLE PILLAR!
American luxury fashion retailer Neiman Marcus is now selling the Stelle Pillar!
October 23, 2014
QUALITY = DETAILS
Delivering consistent, high quality products that create strong consumer attachment and brand value is not…
August 28, 2014
THROWBACK THURSDAY CITATION AUDIO SYSTEM
This Citation project was done in the mid 1990’s. The project was to create a…
August 18, 2014
DESIGN DNA
Markets gravitate toward and reward original ideas that motivate us to act. Don’t confuse being…
June 27, 2014
WHAT IS YOUR STORY?
How you connect with your audience, the consumer, will ultimately determine your products success. It…
June 12, 2014
COLOR ATTRACTION
A traditional color on a traditional material will position a company and it's products as…
May 12, 2014
GENDER ROLE IN DESIGN
When we design with gender in mind, our initial reaction is to resort to extremes instead…