October 23, 2014
QUALITY = DETAILS
Delivering consistent, high quality products that create strong consumer attachment and brand value is not…
August 28, 2014
THROWBACK THURSDAY CITATION AUDIO SYSTEM
This Citation project was done in the mid 1990’s. The project was to create a…
August 18, 2014
DESIGN DNA
Markets gravitate toward and reward original ideas that motivate us to act. Don’t confuse being…
June 27, 2014
WHAT IS YOUR STORY?
How you connect with your audience, the consumer, will ultimately determine your products success. It…
June 12, 2014
COLOR ATTRACTION
A traditional color on a traditional material will position a company and it's products as…
May 12, 2014
GENDER ROLE IN DESIGN
When we design with gender in mind, our initial reaction is to resort to extremes instead…
May 5, 2014
COALESCENCE
There is a distinct "tipping point" in social networking, where one moment you have a…
April 28, 2014
ASHCRAFT ON DESIGN FOR JBL
JBL recently featured a video on Daniel Ashcraft talking about his insight on design and…
April 21, 2013
HELLO
Welcome to Ashcraft Design's new website! We are a Los Angeles based product design and…