September 15, 2021
The New Lacie Mobile SSD Secure
Don’t just back up—stand out. Recently, Ashcraft Design collaborated with LaCie on the design of…
June 22, 2021
What is Materiality and Why Does it Matter?
With the ever-increasing intangible nature of technology, the use of material, texture and pattern has…
June 1, 2021
What it Takes to Get Noticed
Color is defining technology as fashion. For years, technology was blanketed with traditional silver and…
April 16, 2021
The Trend That is Hypnotizing Customers
Understanding how trends impact your product both in form and function is important in keeping…
March 14, 2021
The Science of Touch
“Of our five senses, touch is one of the most important. It dictates how we…
March 8, 2021
The One Word All Brands Are Judged By
"Immerse your customer in an all encompassing experience." Immersive. The one word that defines successful…
June 9, 2020
Man vs Nature Creates Unique Look at Design
"The duality of elements, both man made and natural create a dichotomy of visuals that…
February 4, 2020
9 things important to all of your customers
Communication "We are entering a new era of consumerism where consumers do not want to…
January 24, 2020
Ancient Eastern beliefs meet modern design
Ashcraft Design and Seagate collaborated on the release of a special edition version of it's…