September 15, 2021
The New Lacie Mobile SSD Secure
Don’t just back up—stand out. Recently, Ashcraft Design collaborated with LaCie on the design of…
June 22, 2021
What is Materiality and Why Does it Matter?
With the ever-increasing intangible nature of technology, the use of material, texture and pattern has…
April 16, 2021
The Trend That is Hypnotizing Customers
Understanding how trends impact your product both in form and function is important in keeping…
March 14, 2021
The Science of Touch
“Of our five senses, touch is one of the most important. It dictates how we…
March 8, 2021
The One Word All Brands Are Judged By
"Immerse your customer in an all encompassing experience." Immersive. The one word that defines successful…
June 9, 2020
Man vs Nature Creates Unique Look at Design
"The duality of elements, both man made and natural create a dichotomy of visuals that…
February 4, 2020
9 things important to all of your customers
Communication "We are entering a new era of consumerism where consumers do not want to…
September 16, 2019
Don’t hold back, tell us everything you know
Over the length of my career, I have often heard clients say, they fear telling…
December 4, 2017
Choice eliminates brand relevance
"-the fact that some choice is good doesn’t necessarily mean that more choice is better.”…